With extremely large data sets that comprises of both structured and unstructured data, it’s not the amount of data that’s important. It’s what organisations do with the data that matters. Big data can be analysed for insights that lead to better decisions and strategic business moves.
Structured data is most often categorised as quantitative data, and it’s the type of data most of us are used to working with. Think of data that fits neatly within fixed fields and columns in relational databases and spreadsheets. Examples of structured data include names, dates, addresses, credit card numbers, stock information, geolocation, and more.
Most of information published in the internet is in un-structured format. Articles, blogs, tweets, forum comments, wiki, etc, come in narrative form and require people to read in order to get the objectives, context and meaning. Small number of articles are convenient for a person to read but when it comes to thousands or even millions, it will be impossible for people to read and do manual analyses.
Media is able to affect the world by playing around with public opinion, officials and decision makers. Many agencies react to issues after heavy media exposure. Taking a reactive position to the specific issue exposure in media will distract the focus of the agency in managing the core of the issues.
PRU 14 has been a case study for the implementation of WAR OF PERCEPTION, where media and perception played the most important role in influencing public opinion.
By itself, social media listening is not intelligence. It is not enough to just monitor the number of likes a post received. Discovering what consumers are saying about brands and if they have any interest in the products, is the easiest way to gather real-time and honest feedback. Rather than solely monitoring and listening to social data, it is important to go a step further and gain actionable insights. How valuable is it to know that 10% of comments about your brand are negative? Not that helpful. It would be better to take this information and understand why some of your posts are receiving negative feedback and how to make changes to prevent negative comments in the future.
We provide a wide network of satellite data provider partners, which cover all aspects of our clients’ data requirement needs. This network enables us to access more than 250 satellites currently in orbit. Our satellite operator partners allow us to offer both optical and radar satellite imagery at a range of resolutions and sensing modes.
From data acquisition, strategy formation, development of narratives, content creation, message dissemination to campaign management, we provide end-to-end solutions for efficient and effective engagements.